Online property listings make it easier and faster for potential buyers to find a new home. Being able to browse dozens of houses in a few minutes is great.
But a new study has found that the most compelling photo for an online real estate ad may not be of the exterior of a house.
Photos of the bedrooms were the best, followed closely by photos of the kitchen. Photos of the facade of a house rank fifth.
The research, conducted by real estate photography company HomeJab with help from artificial intelligence company Restb.ai, also found that high-quality, professional photos were more effective at selling homes. Thousands of ads were sorted for analysis.
The top 5 images that buyers are most interested in:
5. Front exterior
Previous research from the Center for Realtor Development shows that top-notch photography helps homes sell 32% faster. And homes in the $200,000 to $1 million price range sell for $3,000 to $11,000 more when marketed with professional images.
Rounding out the Top 15 Listing Photos from the HomeJab study were:
6. Dining room
7. Aerial (drone footage)
9. Outside of the back
11. Home office
12. Laundry room
The final six were the basement, garage, front door, pool, stairs, and walk-in closets.
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