Which Online Photos Help Sell Your Home? | SUNNY 99.1


Online property listings make it easier and faster for potential buyers to find a new home. Being able to browse dozens of houses in a few minutes is great.

But a new study has found that the most compelling photo for an online real estate ad may not be of the exterior of a house.

Photos of the bedrooms were the best, followed closely by photos of the kitchen. Photos of the facade of a house rank fifth.

The research, conducted by real estate photography company HomeJab with help from artificial intelligence company Restb.ai, also found that high-quality, professional photos were more effective at selling homes. Thousands of ads were sorted for analysis.

The top 5 images that buyers are most interested in:

1. Rooms
2. Kitchens
3. Fairs
4. Bathrooms
5. Front exterior

Previous research from the Center for Realtor Development shows that top-notch photography helps homes sell 32% faster. And homes in the $200,000 to $1 million price range sell for $3,000 to $11,000 more when marketed with professional images.

Rounding out the Top 15 Listing Photos from the HomeJab study were:

6. Dining room
7. Aerial (drone footage)
8. Court
9. Outside of the back
10. Terrace-patio
11. Home office
12. Laundry room
13. Bridge
14. Corridor
15. Hearth

The final six were the basement, garage, front door, pool, stairs, and walk-in closets.

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