When was the last time you googled yourself? Go ahead and enter your name into a Google search to see what happens. If you have a unique name or spelling, your Facebook or Twitter account may appear in the top search results.
You may find a website owned by someone with the same name. A great way to protect your name or personal brand is to own the rights to “yourname.com” and it’s easier than ever.
Google has just officially launched domains.google.com after being in beta for about 7 years. The search company allows even the novice user to purchase a domain to use or keep for future use.
The case of owning this real estate online is a good idea for many different reasons.
It protects your personal brand.
Imagine if you are applying for a job and the Google hiring manager is your name. If they see someone who isn’t you and that person has a rather unpleasant history, it could cause confusion or even concern.
Now imagine that you own the domain with your name, a “yourname.com”, the hiring manager will only see what you want to make public.
This is becoming increasingly important as many people set their Facebook profile to private for security reasons.
If you have a business or hobby that you plan to start, owning a domain that identifies that interest is even more critical. I’m thinking of real estate agents, lawyers, marketers and podcasters.
Owning your own domain is also a great way to get a private email address that isn’t controlled by another company. If you own the domain, you can set up a “[email protected]”.
Chances are your name or business name has already been registered as .com. That shouldn’t be the end of the conversation.
Over the past few years, over 100 domain extensions have become available as .coms have become harder to find.
You’re probably familiar with .net and .org domains, but others may be better suited to how you want to use the domain.
Real estate agents may like a .home domain extension. Lawyers will benefit from a .law domain while creatives will prefer .art, .live, .media or .rocks.
Buying a domain is now easy through Google, GoDaddy, Bluehost, and other domain sellers.
So you have your favorite domain, now what?
Creating a website is as difficult as you want it to be, but creating a website using WordPress, Wix, or Squarespace requires a short learning curve.
You can always transfer your domain address to another website such as your YouTube channel, Facebook, Instagram or Twitter profile or to a LinkedIn account.
It only takes one click on your host’s website to send your “yourname.whatever” to one of the other accounts.
I will also argue that buying someone’s domain as a gift is a great idea, especially for graduation gifts. University graduates can definitely benefit from having their own domain name to post their resume and cover letter.
Many domains are affordable. “.com” usually costs between $10 and $17 per year. Some domains are more expensive. .tv costs around $49/year while .finance domains sell for $50/year and .ceo domains for $81/year.
Some additional suggestions:
● .com is by far the best domain extension to own. Give someone your website as
“.com” sticks out of the language and they know exactly what a .com means
● Short domain names are best, regardless of the domain you are using. Make it easy to say and
easy to understand.
● The annual cost of maintaining domain ownership typically increases in the second year.
You might be able to get a .com for $10 the first year, it’s usually $25-$35 after that,
although domain companies reduce the cost if you pay for 5 years of ownership in