When it comes to closing real estate deals, photos are your most effective marketing asset. The power of photos to capture the viewer’s attention is unmatched by the power of words. Additionally, quality photographs are the most effective differentiator when it comes to search engine optimization and appearing at the top of search results (on Google or Zillow).
Using Aerial drone photography to market your property in the Hudson Valley – Real Estate Marketing Tips for Home Sellers and Real Estate Agents by Maxwell Alexander, CEO, Duncan Avenue Group – Hudson Valley Real Estate Photography Services
According to the National Association of Realtors, it’s estimated that a home listed with multiple high-quality photographs will sell for about 30% faster.
In an industry where many agents come with professional photography included in their fees, how can you differentiate yourself? The next step is to offer aerial drone photographs of real estate.
Here we will explore the benefits of aerial photography for real estate.
Aerial real estate photography is ideal for showcasing large properties.
Aerial photography can help virtually any home, but large properties are particularly attractive for this technique. Drones can create photos and videos that give viewers a deeper insight into what it feels like to be in a home and yard.
With large properties, it is difficult to get a full view on a single conventional photograph. Wide angle lenses are useful, but the photographer cannot always pull back far enough to capture the details of the house. The angle of the drone video can be wider and then zoomed in to specific aspects of a building.
With aerial photography and video, undeveloped land can also be shown in its vastness. It can be difficult to photograph large areas of land with photographs taken on the ground. While the right light and the right composition play a role, they don’t always complete the picture.
Viewers will be able to see everything about this property from the drone shots as it hovers over the landscape. Plus, it helps highlight features like a stream, farmland ready to be planted, and wells. You can show the house on the property and the outbuildings of the property with a drone video.
Perspective is the key.
Photographs taken from the ground do not provide a perfect picture of a two or four story house. Their camera won’t be quite correct even if they put it on a tripod and hold it over their heads. In addition, the camera needs to be leveled for shooting.
A drone, on the other hand, is able to hover at the right altitude while its pilot adjusts it to take the perfect shot.
Want to learn more about the benefits of this new kind of photography and videography? Be sure to check out the rates for real estate aerial photography in your region. It is especially worth investing in aerial photography for homes or large properties that are priced higher or that are located in remote areas.
At New York, aerial drone real estate photography services are provided by Duncan Avenue Studios to real estate professionals and home sellers across the Hudson Valley and beyond.