These are the most common real estate ad descriptions in 2019

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Have you ever struggled to make your ad description stand out? So you are not alone.

A new study from Point2Homes looked at 1.2 million listings in the United States in 2019 and found that certain areas of the home were mentioned repeatedly.

After analyzing 65 million words and 1.2 million ads, the study found, unsurprisingly, that “house”, “bedroom”, “bedroom”, “bathroom” and “flooring Were the five words that came up most often. They’ve appeared in descriptions of homes of all types and price ranges, from renovator to multi-million dollar mansion. Descriptors such as “great”, “beautiful”, “beautiful” and “perfect” were also included in the top 100.

“While bedrooms and bathrooms are obviously never omitted in a house description, which makes them the most common words, the room that gets the most attention is the kitchen,” the article reads. ‘study. “The kitchen is the soul of every home and all of the features, appliances and upgrades associated with this space are essential for buyers.”


For the most common words used to describe appliances, “granite countertops” and “hardwood floors” lead the way. Some agents also emphasized privacy with a “fenced backyard” and “covered patio”, while others chose spaces with an “open floor plan” or “large walk-in closet”. .

Point2Homes also found little difference in the top three words used for homes priced between $ 250,000 and $ 4.9 million. Overall, officers frequently pointed out “granite countertops” and “hardwood floors”. But for homes valued at over $ 5 million, agents tended to focus on a home’s high-end features – “chef’s kitchen,” “pool and spa,” and “ocean views.” were among the top three. The descriptions also varied slightly depending on the location. Properties in the west might accentuate their ‘mountain views’ and ‘natural light’, while a home in the northeast was more likely to have ‘inground pool’ and ‘oak floors’ in its description.

Overall, however, descriptions frequently came across similar words. To make yours stand out, don’t ignore the conveniences – but don’t randomly chop them up, the report’s authors suggest.

“The descriptors capture and convey a property’s unique personality and style, setting the list apart from other equally well-equipped accommodations,” the report says. “As well as mentioning all of the features and amenities that buyers might be looking for, the description should also create moving images, allowing the potential buyer to imagine their life in the new home.”

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