MANHATTAN – Real estate broker Bianca D’Alessio was taken by surprise when a woman moving from Boston to New York called last week with an offer for a new condo in an Upper East Side apartment building, claiming she had already made a “visit”.
D’Alessio never took the woman to visit Gianna’s model apartment at 184 E. 64th St., but the buyer felt she had already seen enough space, as there is a 3D model of it on the website of the building.
âI received an offer based on a visual tour,â said D’Alessio, of Nest Seekers. âYou can zoom in on the quality of the finishes and see the magnificent lighting fixtures. As you walk around you can see the details on the closets. You can zoom in and see that there is a Toto toilet and a Sub-zero refrigerator and a Wolf range.
Offering three-dimensional, 360-degree tours takes real estate listing presentation to the next level, brokers said. Tours will soon become more common as technology has made creating such virtual tours cheaper than ever before, many believe.
3-D listing for Nest Seeker’s 184 E. 64th St. (Image courtesy GeoCV.)
“For your client [who is selling], you want the right people to walk through the door, âsaid Alessio, who started incorporating 3D lists in June. âI think it even eliminates some people. When you have this tool, it’s almost their second presentation, and you know they’re interested as soon as they take it. “
GeoCV has been offering its services – including the 3D tour, high-quality photos, and a dollhouse-like floor plan – to brokers like D’Alessio since June. He plans to unveil a DIY kit at the end of the year for brokers to rent or buy, with a special 3D camera that attaches to a smartphone using the company’s bespoke spinning device, explained Anton Yakubenko, GeoCV’s CEO and co-founder.
It takes about an hour per 1,000 square feet to do a photo scan of an apartment and two days to return the finished product. The company currently charges 10 cents per square foot for its services, with a minimum of $ 199 per ad.
âIt really is a disruptive price for the market. It costs others two or three times more, âYakubenko said of other companies offering 3D services.
His company is using “new generation” smartphones with 3D cameras, he said, and is moving towards using a regular smartphone with a special accessory. Other companies tend to use expensive special cameras rather than smartphones.
His company is also developing an app to create virtual reality tours of real estate listings, which new developments increasingly use to give potential tenants a better idea of ââwhat spaces will look like when completed.
The demand for VR, Yakubenko noted, is lower than for the 3D model right now, as not many people have VR headsets at home to see the ads. But he sees a future where brokers will have headsets in their offices or can bring them to their clients.
âIt saves agents and customers time,â he said of tools that can reduce unnecessary trips to open houses.
The 3D tours even help apartments that may need work and are not clearly visible in photos, he said.
âAn agent was selling a townhouse in need of a major renovation. He wanted buyers to understand the work involved, âYakubenko said.
While some homes in similar condition often languish in the market, this townhouse in Crown Heights sold out within weeks, he added.
D’Alessio agreed that greater transparency can help apartments with potential pitfalls.
âIt’s better to know what you’re headed for than to be surprised,â she said.