Redefy launches RedefyDIY, the first “do it yourself” residential real estate listings platform


Consumers Pay a flat rate based on the level of service desired

Proprietary technology makes it faster, easier and cheaper
to the list of residential properties for sale

Initially offered in Florida and Texas through RedefyDIY.com, with plans to expand nationwide

DENVER, June 17, 2019 (GLOBE NEWSWIRE) — Redefy Corporation (OTC Pink: RDCO), a technology and data-driven company that seeks to disrupt the way people buy and sell residential real estate, announced today today the launch of RedefyDIY, the first “Do It Yourself” residential real estate ad platform.

Built with proprietary technology, RedefyDIY makes it faster, easier, and cheaper for owners to list residential real estate. RedefyDIY is initially available in Florida and Texas through RedefyDIY.com, with plans to expand nationwide. Florida and Texas were selected as preliminary launch states based on their economic growth, real estate market momentum and perceived market receptivity.

“In an environment where customers are demanding easier and more profitable ways to sell their home, we are excited to expand our service offerings to include a ‘Do-It-Yourself’ platform,” said Chris Rediger, Redefy CEO. . “We believe the residential real estate industry is poised for significant innovation that will allow owners to sell real estate faster, easier and cheaper. Not so long ago, consumers used to call their stockbroker to buy or sell securities. Today, they can accomplish the same task entirely online, in less time and at a lower cost. We believe the innovation introduced by RedefyDIY will transform the how owners sell their residential real estate.

Homeowners visiting RedefyDIY.com begin the registration process by typing in the address of their property. Behind the scenes, Redefy automatically collects information from multiple data sources to help customers complete the registration process faster, easier, and more accurately. The owner has three flat rate pricing and service options, including self-service, limited service, and virtual full service, then enters personalized property information and uploads or schedules photographs. Once the homeowner has made their selection, Redefy’s proprietary software coordinates the home selling process.

RedefyDIY offers three pricing and service options, where applicable by law:

  • Self-serve ($379) includes a listing posted on local MLS, Zillow, Realtor.com, and Trulia sellers (as well as other sites), triage panel, contracts, endorsements and disclosures and up to 10 photos on MLS. This option does not include agent assistance and potential buyers contact the customer directly.

  • Limited service ($499) includes all the benefits of self-service, plus email, text, and live chat support, plus 15 additional MLS-listed photos.

  • Virtual Full Service ($2,995) includes all the benefits of Limited Service, plus full virtual agent support (contract review, negotiation and closing services, as well as answering all buyer inquiries) and a professional photographer.

RedefyDIY is the first platform to use data from multiple sources to pre-populate home information once an address is entered, saving sellers time to complete the registration process. There are over 600 multiple listing services used by real estate agents to share information and each requires hundreds of fields of information about a property’s characteristics. Since each domain is determined by local real estate professionals and uses different terminology or data fields, we took on a significant challenge to create the foundation for a national residential real estate listing platform.

“We’ve taken the new standards recommended by the Real Estate Standards Organization (RESO) for listing fields to create a solution that translates all database fields to MLS of the property location,” said Scott Petronis, Director of Products and Technology for Redefy and Board. Member of RESO. “This is the fastest, easiest and least expensive process to list homes for sale.”

About Chris Rediger

Mr. Rediger is co-founder and CEO of Redefy. He was recently named one of the 2019 Swanepoel Power 200 (SP200), which ranks the most powerful leaders in the residential real estate brokerage industry in the United States as of December 31, 2018. He has over 14 years of experience in the construction of new and residential homes. real estate experience. Prior to founding Redefy, he managed a residential real estate investment pool dedicated to buying distressed homes or semi-built properties, completing them, and then renting or selling the finished assets. Mr. Rediger holds a bachelor’s degree from Colorado State University in Fort Collins, CO.

About Scott Petronis

Mr. Petronis is Director of Products and Technology for Redefy. He is responsible for improving the online customer experience and refining the direct-to-consumer software platform. He was most recently Director of Products and Technology for eXp Realty, a full-service real estate brokerage firm. In this role, he helped the company achieve 450% agent growth and 220% revenue growth in two years, while driving technology development to meet scale and business needs of a publicly traded national real estate company. Prior to joining eXp Realty, Mr. Petronis was Director of Product for Embedded Computing, Director of Product Management for CORESense and held various product management and marketing positions for MapInfo. Mr. Petronis is a board member of the Real Estate Standards Organization (RESO) and has been instrumental in setting industry standards for data sharing.

About Redefy Corporation

Redefy is a technology and data-driven company that seeks to disrupt the way people buy and sell residential real estate. The company’s mission is to enable customers to buy and sell residential real estate faster, easier and at a lower cost. We offer a wide range of real estate sales services for a fixed fee, saving landlords thousands of dollars in real estate commissions. We operate in key states and major US metropolitan markets Recognized for innovation and growth by multiple leading sources Redefy was named a finalist for Inman’s 2017 Most Innovative Brokerage Award; was one of the “Fast Growing Companies” on the Inc. 500 List in 2016 (Final Rank #103), “2016 Top 5 Real Estate Companies”, “2016 Top Denver Company” and “2016 Top Colorado Company”; Denver Business Journal 2016 “Top 10 Best Places to Work” (Midsize Business category); and was named a finalist for “Inman’s 2015 Most Innovative Real Estate Company” award. For more information about our company, please visit: www.redefy.com

Safe Harbor Statement

Information in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify such statements by the words “may”, “will”, “should”, “anticipates,” explores”, “expects”, “anticipates”, “continues”, “estimates”, “projects”, “intends”, and similar expressions. Forward-looking statements involve risks and uncertainties that could cause could cause actual results to differ materially from those projected or anticipated.These risks and uncertainties include, but are not limited to, general economic and business conditions, the effects of ongoing geopolitical unrest and regional conflicts, competition, changes in methods of marketing, delays in manufacturing or distribution, changes in customer ordering habits, changes in customer base the range of o offers and various other factors beyond the company’s control.

Contact person: Erin Passan
Managing Partner, Gagnier Communications
[email protected]

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