Pulse: What are the biggest real estate ad clichés?


When it comes to listing descriptions, some agents simply miss the mark. This week we ask you to share the most cliché and worn out phrases you’ve seen in the copy of the list. What makes you cringe?

August is Listing Tech thematic month at Inman. Throughout the month, we explore list technology, a conversation spanning portals to unique listing sites, landing pages, 3D tours, photographs, videos, promotions and more.

Impulse is a recurring column in which we ask readers for views on various topics in a weekly poll and report back on our findings.

Writing an effective, eye-catching ad description that doesn’t sound like a blatant marketing pitch is a tricky science. Some agents are right; others, however, resort to clichés and outdated phrases that often leave buyers more bored than interested. (A word to the sage: Stop.)

This week we want you to share the most squeaky and used snaps you’ve seen on ad descriptions. For starters, here are a few examples, shared by Inman contributor Jay Thompson a few years ago: “This one won’t last! “Honey, stop the car! “Better than new.”

So tell us: which cheesy copy makes you pursed your lips and shake your head?

We’ll compile a list of the best answers and post them on Inman next Tuesday.


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