Pulse: Biggest Real Estate Ad Snapshots From Inman Readers


August is Listing Tech thematic month at Inman. Throughout the month, we explore list technology, a conversation spanning portals to unique listing sites, landing pages, 3D tours, photographs, videos, promotions and more.

Impulse is a recurring column in which we ask readers for views on various topics in a weekly poll and report back on our findings.

Have you seen a copy of the list that, well, just misses the mark? We’re talking about listing clichés this week – you know, used, cheesy, downright cranky phrases that a lot of agents just can’t seem to stop abusing.

Here, our readers are sharing the worst of what they have seen. From bragging about a house’s “good bones” to saying it “won’t last long,” here’s everything you told us about. Are you guilty of using any of them?

  • The word “charming”.
  • “Dream house.”
  • “Burned out with the sun.”
  • “A rare offer flooded with natural light. Especially when using it’s absolutely all the lists they’ve ever had.
  • “Ready to move in. “
  • “Impeccable basement ready for your imagination.
  • “Mid-century” unless it is architecturally significant.
  • “Stuning view!”
  • “Won’t last long.”
  • “Sale price”… really?
  • “Honey, stop the car! “This one won’t last.” DESCRIPTIONS IN CAPITAL LETTERS. Any use of “cute”, “” quaint “,” comfortable “or” good bones “.
  • “Turnkey. Update.”
  • “Won’t last long.”

What did we miss? Share your ideas in the comments section below.

Editor’s Note: These responses were given anonymously and, therefore, are not attributed to anyone in particular. Answers have also been edited for grammar and clarity. Inman does not endorse any specific method and regulations may vary from state to state.


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