New EUIPO tools to fight online trade in counterfeit products – Commentary


There has recently been a noticeable increase in the number of counterfeit products being marketed on digital platforms.

In order to support owners whose intellectual property rights may be violated by such counterfeits, the Observatory of the EU Intellectual Property Office (EUIPO) has created a new portal(1) which provides information on the tools available on various online shopping platforms (eg Amazon, eBay, Alibaba and Facebook) to protect intellectual property rights in Internet commerce.

The main IP protection tools presented by EUIPO are:

  • notification systems – these systems allow owners to report online posting of offers that may infringe their intellectual property rights. For this purpose, an online digital form or a downloadable form (to be sent by email) has been created;
  • Intellectual Property Protection Programs – this tool allows rights holders to report any online sales publication that may involve a violation of their intellectual property rights. It includes a control panel through which users can check the status of their notifications and results and even locate any publications that may infringe their rights; and
  • point of contact – this tool can be used either as an aid to report incidents that may arise while using the aforementioned tools or simply as a tool to send e-mail warnings about allegedly illegal posts.

Using these tools will make it easier for owners to locate and remove posts that may contain infringements of their intellectual property rights.

In this way, e-commerce platforms aim to strengthen their collaboration with owners to combat counterfeit products that others might attempt to sell through these digital platforms.

For more information on this topic, please contact Nuria Dominguez de la Torre to Grau & Angulo by phone (+34 93 2023456) or email ([email protected]). The Grau & Angulo website can be accessed at www.ga-ip.com.

End Notes

(1) For more information, click here.


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