Misleading images of real estate properties; Businesses can be fined up to $ 1.1 million »RealtyBizNews: Real Estate News



Real real estate photography retouching has been around for over a decade now, but it looks like Australia is the first country to draw that dividing line between what’s good and what isn’t, while also incorporating real estate image editing in real estate marketing. The impact of image editing and retouching makes it all the more important for real estate companies, real estate agencies, real estate photographers, real estate photo studios and real estate listing sites to have a clear understanding of legal limits. in this regard.

As someone involved in real estate ownership, consider outsourcing real estate photo editing or outsourcing real estate photo editing; make sure the property images on your listing are not misleading. Penalties for misleading consumers have increased, and real estate companies are likely to be fined up to $ 1.1 million and individual agents can be fined up to 220 $ 000, according to ACCC.

There is a belief that the responsibility is of the buyers of property and not of the dealers in property, to inspect the property in person for them; but that does not appear to be the case here. Let’s go deeper to understand the legal restrictions on real estate photo editing and real estate image editing, implemented by the ACCC to protect real estate buyers.

What are the legal restrictions for editing real estate or real estate images?

  • Built with materials such as power lines, neighboring buildings, vents, air conditioning units and others; are among the list of objects that cannot be removed from property images to show that the property is more spacious, while editing or retouching them. It is considered to be very misleading for buyers and is considered to be against the rules. It is the sole responsibility of the real estate agent or business to properly display the physical characteristics of a property.
  • The same type of restrictions are imposed for the improvement of images of real estate; where adding garden beds to concrete areas and painting old walls to make them look new are common image editing practices.
  • Next thing on the list is tip angles and property photo editing which are used to create larger than life views from the house / property. They mandated “location photo” tagging for every image that is not taken on the property, to avoid confusion for buyers.

What are the best practices for retouching real estate images?

However, this may seem to warn people against using image editing for their real estate photos; it’s not like that. Enlisting are some of the just and practical reasons to make image editing work for buyers and can improve real estate marketing campaigns, generating valuable interest in a property.

1. Weather

Real estate photographers and real estate photo studios do their best to photograph real estate properties on a bright sunny day. The motto of real estate ad sites is to upload images of properties with a golden sunset; on their marketing sites. But the weather is not always good. Cloudy days are the most common, and it is not possible to always rearrange a rainy shoot. Professional image editors come equipped with multiple sky profiles, replacing the background whenever the weather is bad to flatter a property.

2. Editing improvements for this clear view

Not all properties are located on quiet, well-managed streets, where there are no or very few cars parked in front of the property. It is almost impossible to do a photoshoot in a situation where someone’s car is not blocking part of the property at every possible angle. Or the most important is that the agent notice board does not cover some necessary details. These are some of the objects that can be removed from property photos by editing and image enhancements to remove clutter and obstructive lenses to get that unobstructed view.

Useless tenants, God save the owners and the real estate agencies. These tenants are leaving the property as it is with all this mess and mess, although they are aware of the photoshoot. Discovering the space by removing the clutter while leaving in the fixtures and accessories using a professional photo editor is a better idea.

Rooms or spaces that are empty or unattractive due to the existing furniture; it can be replaced to give the property a truly modern and stunning look with the help of professional image editing professionals.

Speaking especially of commercial warehouses, new tenants will always be on the lookout for the potential of their business. Commercial warehouse spaces can be completely emptied and features like power outlets, air vents, etc.

3. Floating auction dates and renovations

There have been instances where it is just the auction date and there is some renovation that requires attention to the garden or the entire property. It is almost impossible to organize property images so quickly. In such scenarios, the assistance of professional experts in image editing and retouching; where they use construction and landscaping plans to fill in the gaps to create that look and feel of renovations completed ahead of schedule. This may require the realtor to put in a disclaimer stating that certain features are included digitally to represent the final work.

4. Neglected properties

Real estate photographers come across properties that have been overlooked for some time prior to the photoshoot; with overgrown lawns, a swimming pool on its own and so on. In such cases, lawns can be mowed and swimming pools cleaned by expert touch-ups; to make sure the property looks what it would be on the day of the inspection or auction.

5. Editing and retouching of real estate photos

If used appropriately, real estate image editing doesn’t just become part of the whole photography; instead it also works as a safety net for unexpected deadlines. There are plenty of other reasons why high quality photo editing is worth the time and money spent. Speak to a real estate photography team to learn more about what can be done to improve property images while meeting legal standards.

About the Author: Chirag Shivalker leads the content team at High-tech BPO. With words at will and his finger on the pulse of the global outsourcing industry, Chirag has written on outsourcing and related issues.


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