How to create an effective real estate ad


Working as a real estate professional means wearing a dozen different hats, and often all of them at the same time. However, the trick isn’t always to work harder – it’s to work smarter. This applies to creating effective real estate listings that attract the ideal buyer for that property. Whether you need tips for creating Greenfield Park real estate listings, Marana commercial real estate listings, South Congress Austin real estate listings, or any other local location, this short guide will help you create ones that are sure to draw in droves of buyers. potential to our property!

If it seems like there are dozens of real estate platforms out there today, that’s because they are. Big movers and shakers, the most popular ones like Zillow, are full of real estate listings, but that’s a double-edged sword. Sure, on the one hand you know your listing will get the most potential exposure, but you’re also competing against all the other real estate agents who’ve had the same idea.

Instead of relying solely on one of the big MLS sites, consider joining a brokerage platform that offers more care and attention to every real estate listing. A platform like Redfin, for example, offers attractive benefits beyond what a site like Zillow will offer. That’s not to say you shouldn’t sign up on one-size-fits-all sites – you should – but don’t forget the more specialized platforms either!

Does this seem self-evident? Believe it or not, not using accurate descriptions for homes is a bigger problem than you might think. Realtors love to spice up home descriptions with buzzwords that spark interest, even if they’re not quite accurate. A 900 square foot home is by no means “sprawling,” for example, while a home that has serious maintenance issues cannot be described as “move-in-ready.”

It is better to be honest with the problems of the property. That doesn’t mean you can’t put a positive spin on them. A smaller home may be “comfortable” or “perfect for downsizing.” A house that needs a lot of work can be called “a do-it-yourselfer’s dream” or “perfect for DIY enthusiasts.” There are people who live in these demographics, so market them!

The flip side is that you can’t over-embellish your descriptions either. There’s being honest about the limits of a property, and then there’s too much effort. There is no need for flowery or convoluted language; it just tricks readers into suspecting that there’s something wrong with the property you’re trying to hide.

There are certain words in our language that are clearly not good to hear when you use them in a list. Most of them are used to dress up the fault of a property, but instead they have become so prevalent that they carry a clear negative connotation. Saying the house has “cosmetic” issues, whether those issues are truly cosmetic or not, instantly puts buyers in mind that there are deeper issues with the property. Creating such a perception can significantly reduce the sale price of this property!

Adding value to your ad through language works the exact opposite of using words that have red flag connotations. Make sure your language matches the property, though! You can’t exactly describe a master bath as “luxurious” unless it has a whirlpool tub, rainfall showerhead, or high-end fixtures, can you? not ?

People who fall in love with homes tend to be highly motivated buyers. When your property has a unique feature that is considered attractive or desirable, be sure to make it a focal point of your real estate listing. The more unique the feature, the more you need to bring it to the fore!

We understood. You want to convey excitement. Using exclamation points is definitely one way to do this, but it’s easy enough to overdo it. If every sentence ends with an exclamation mark, you will burn the reader out. In fact, make sure your punctuation in general is on point. Keep your sentences short and easily understood. And yes, use exclamation points, but limit them to a few.

The longer your real estate ad is, the more readers are likely to lose interest. Reduce bloat by omitting obvious and basic information. If it’s listed elsewhere in your ad, such as the number of floors, bathrooms, and bedrooms, don’t repeat it here. Also, don’t upload your description with your contact details, as they are also present on the listings. Instead, use the extra space to showcase the property.

Nothing sells properties like great photography. Almost all home searches start online today, and listings without lots of attractive photos of a property are ignored. Make sure your photos are well-lit, large enough to show detail, and attractively composed. If you’re really serious about your photos, invest in professional photography. A hobbyist shutter can do just fine with just a smartphone camera if you’re on a budget!

The most effective real estate ad is one that is truthful, accurate and attractive. Be upfront with the property’s features, both good and bad, and be sure to point out all the things about this property that make it unique. Combine this description with great photos and you’re sure to be a hit!

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