The Grinch may have all the tender sweetness of a seasick crocodile, but potential buyers may forget that when they see the townhouse he’s helping sell in Hampden.
That’s the hope Dudley Frank’s team of Berkshire Hathaway had when they decided to stage a Baltimore home with the green character of Dr. Seuss.
In the photos, the green Dr. Seuss character is lounging on a bed, exploring a walk-in closet, exercising in the finished basement and, of course, stealing a Christmas tree.
Photo galleries, like the ones Dudley Frank’s team created, are typically used on real estate sales websites to attract potential viewers. They rarely feature people, let alone unusual characters.
However, Christina Dudley said Thursday that her team had found success with the unusual marketing strategy. Dudley and his business partner Michael Frank have previously staged homes in Hampden and Canton using a unicorn and Spider-Man, respectively.
The team has another listing agent who poses in costume for photos because “he’s got the best legs in spandex.”
Frank previously told the Baltimore Sun that the strategy wasn’t meant for all announcements, but his charismatic style shows buyers and sellers that the team is ready for some fun.
“If we can show people why it’s a good idea to live in the city, that’s a good thing too,” Frank said at the time. “It’s not always about the house.”
The team picked the Grinch this time around for its non-denominational appeal during the holiday season, Dudley said. The ironic list mentions “Grinch not included”.
“We’re definitely getting more requests for entries,” Dudley said. “We can see on the backend how it performs in terms of exposure. It’s a crazy amount of exposure in terms of the number of people viewing it.
The house, located at 838 W. 37th Street, has an open house scheduled for Saturday from noon to 2 p.m.