How Online Bots Are Impacting Real Estate Listing Websites


Unique and up-to-date property listings are one of the most important assets for any classified real estate business that attracts visitors and generates revenue. But, have you ever wondered how much a web scraper would cost to steal all the real estate listings and user data from your real estate listings website? And what impact would such data scraping have on your business? And for advanced web scraping and data collection guides, you can check out this residential proxies Here for more info!

Scrapers and scammers can scrape your entire website for as little as $9 per month or part of your portal at no cost. There are also options like hiring a freelancer for as little as $4/hour or even you can learn the art of web scraping just by getting a scraping guide from Amazon.

What is real estate ad theft?
The automated capture of online real estate listings from a website is called real estate listing theft or ad scraping. This involves retrieving or stealing unique property listings using automated scripts or bots.

Real estate portals are one of the most vulnerable websites to web scraping due to their business model. Real estate data listings and real estate photos are very valuable and relatively easy to steal using malicious web scraping bots. At InfiSecure, we consistently see bot traffic on real estate listing websites reaching nearly 70-80% of all web traffic. Half of this bot traffic comes from web scraping bots.

When your real estate classifieds portal is booming with all the unique listings and excellent customer attraction in terms of website visitors, your competitors and scammers will try to leverage your competitive advantage. Bad actors will do their best to steal unique listings and user data from your website. They then add the stolen listings to their own websites, with or without end-user consent. This helps your competitors achieve higher search rankings, more website traffic, and higher brand value.

Protection against real estate robots InfiSecure

What is the impact of online bots on real estate listing websites?
Web scrapers scrape your real estate website because they make money from your ads. In return, you end up with higher costs and lost revenue. Here is how web scraping impacts real estate portals:

1. Web Scraping from ad portals takes away your business – Real estate ads are tediously gathered from multiple sources and come at a cost. When web scraping bots steal your registration data, they essentially steal the value of your investment in collecting and compiling that data, which affects your revenue and margins. When bad bots steal your data, your website loses traffic while your competitor’s portal gains traffic.

2. Degraded SEO of your real estate advertisement portal – The uniqueness of real estate advertisements is essential to the activity of a real estate portal. When scraping bots steal your portal listing, your data is no longer exclusive and unique. Now your competitors will drive traffic and leads to your website. This will degrade your SEO as your content is replicated across the web. Additionally, scraping bots often factor into GA and increase your bounce rate metrics. These effects further reduce the search engine rankings of your platform.

3. High web infrastructure cost – When bad bots commit fraudulent activities on your real estate portal, they usually consume between 15% and 40% of server capacity and bandwidth. This results in high server cost, more server requirements, and higher load on current server infrastructure. This can easily be avoided with an effective bot detection solution in place.

4. The Effect of Form Spam and Fake Ads – Malicious bots can fill in fraudulent registration forms and generate fake ads on your property portal. The number of false ads on some portals reached 80% of all ads on portals. Unwanted leads will waste your sales efforts by focusing on leads that can never be contacted. This also results in a very negative user experience for genuine buyers, brokers and real estate agents.

How to solve the Web Scraping problem?
InfiSecure’s bot protection technology provides classified portals with the world’s most sophisticated bot detection engine with zero false positives. Here are some amazing bot detection capabilities that will help you scale your ranked business very quickly.

1. Known Violators Testing – Every website visit, every user who accesses your classified website is tested against all proxy IP addresses, harvesters, downloaders and all other known offenders on the entire Internet. This bot detection capability keeps your classified platform protected against any known bot fraud.

2. IP Behavior Analysis – Our core IP behavior engine processes each hit through hundreds of rules, analyzes IP location, organization and other details accessing your classified portal. InfiSecure’s IP behavior analysis capability provides an advanced and more sophisticated bot detection feature to help you uniquely block bots on your classified portal.

3. User Behavior Analysis – For each user who accesses your SEO portal, InfiSecure analyzes their behavior, website browsing habits, mouse movements, keystrokes and other patterns reviews that make it a very robust and accurate detection platform.

4. Device Fingerprinting – Using custom technologies, InfiSecure accurately analyzes device-level data to identify the source of bots on your classified portal.

5. Centralized intelligence – We aggregate all bot traffic data points from our global protection center protecting customers from various industries such as classifieds, travel, e-commerce, digital media, etc.

6. Machine Learning Algorithm – Our machine learning algorithms create rules on the go for accurate detection of sophisticated bots based on your specific classified portal requirements.

Sandeep Singh is a technology entrepreneur, product marketing expert and inbound marketing strategist. He comes with a diverse background of working with large corporations and startups. His experience ranges from leading digital marketing assignments to driving initiatives to grow product startups and achieve global recognition. He leads branding and marketing at www.infisecure.com. Follow him on Twitter.

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