Here’s how to get your properties online to get attention, leads, and conversions.
When it’s time to sell or rent, it’s important to introduce your property to as many people as possible. But the key to success is getting your property in front of the right people, those looking to buy or rent in your area and whose needs match your property.
Even for professional real estate agents, listing a property in MLS may not be enough. To present yourself in front of your audience, you will need to take advantage of the familiar digital spaces that your prospects visit and trust. Best of all, the sites discussed here offer free listings, so your marketing budget won’t be affected.
Linked to your Facebook profile, Facebook Marketplace allows users to list homes for sale and for rent. Interested parties can search for these listings using a filter that allows them to search by price or by the amenities they require, such as number of bedrooms.
For best results, create a business profile for your listings rather than listing them from a personal account, unless your personal page is dedicated to your professional real estate work. Interested parties will contact you directly through the Facebook application.
To create a listing on mobile, simply visit the Marketplace page, indicated by a storefront icon, click on Sale, then click Create New Listing. The app will allow you to add property details and upload photos.
Although Craigslist now charges for some listings, it’s still free for selling or renting real estate. And because Craigslist has been around since the 1990s, people know it and how it works, which means you’ll likely get some great leads from it.
If you’re looking to find buyers or renters, visit the Craigslist page for the nearest city and click Create Listing. Next, select Listed Accommodation and choose whether your listing is best for apartments/housing for rent, real estate by owner, or real estate by broker. The website will prompt you to add details via an easy to use form and allow you to upload photos.
Your potential customers will find your ad based on the filters they have set for price, number of bedrooms and bathrooms, availability, whether pets are allowed, laundry, etc. These filters can help screen potential buyers or renters before they contact you for more information.
With over 175 million visitors a year, Zumper is a rental website that helps renters find their next new home, while providing landlords and property managers with the tools they need to quickly fill their listings, by especially in large metropolitan areas.
Believe it or not, you can list rental properties on Zumper for free while taking advantage of some of their rental tools, as long as you own less than five units. Owners of multiple dwellings will need to pay a fee to register.
Like any other listing site, you will need to create an account to log in before filling out a simple form describing the home you are renting. You can also upload photos and indicate if you need other real estate services from Zumper, such as candidate screenings.
Renters using Google to search for a new apartment will see Apartments.com at the top of the search engine results page, meaning they are more likely to click through to explore the site. Its high search engine rankings make it an important place to list your apartments for rent.
Apartments.com offers a free listing service, with no fees associated with submitting an ad and no maximum on the number of properties you are allowed to list. However, if you are listing for a multi-unit owner or manager, you can purchase advertising packages that can help your rentals stand out.
To create a free listing, click Add Property in the top right corner and start filling out the form to share information about the apartment or house you are advertising. Add compelling photos. Your rental property will be put in front of anyone looking for a home like the one you are offering.
Other Digital Marketing Strategies
Working with a digital marketing agency that is well-versed in social media marketing, PPC, and search engine optimization can give you an edge over real estate agents or independent sellers who don’t. Going beyond these free SEO sites connects you to a wider audience and keeps your name and brand prominent in their minds.
Jenifer Calandra’s decade of marketing experience in various industries gives her a unique perspective on strategy. A professional writer by trade, Calandra shapes your brand story to positively impact your website’s search engine optimization and authority with your target audience.
Voted the best marketing agency in Kansas City by The Pitch, iFocus Marketing serves clients across the country with its extensive experience in property management and real estate marketing. In-depth business analytics illustrate the return on your marketing investment.