A Thought Leader’s Blueprint for Online Visibility


In today’s world, it’s relatively easy to become CEO of a company, write a new book, start a podcast, or start a YouTube channel. Everyone in this category sees themselves as a thought leader or wants to be seen as such. The problem is often that many opinion leaders spend a lot of energy and enthusiasm talking to a small audience or no audience.

As Georges Nellist says, “The key to leadership is influence, and the key to influence is visibility.” In today’s social media world, every tool is available to get the word out, but strategy is where a lot of people fail.

George Nellist is a public relations and marketing specialist at a leading public relations agency in California. In addition to helping found the 7-Figure Marketing Agency, George has helped hundreds of thought leaders and aspiring entrepreneurs build their brand’s online visibility. In this article, George Nellist shares some thoughts on achieving visibility in the competitive internet space.

1. Choose your channel; Where you start matters

The idea of ​​getting your message out on the internet and social media may seem appealing at first, but the enthusiasm dies out pretty quickly if it’s not done right. The Internet is a jungle with many camps; the audience on each platform determines to some extent how a message will be received.

Experts advise that establishing a message on many platforms simultaneously can cause the leader to overwhelm themselves and possibly lose focus. According to George Nellist, a “land and spread strategy” is the best bet.

In by George Nellist words, “To find a starting point, it’s best to experiment with two or three channels first. For example, it might seem that LinkedIn is ideal for an entrepreneur or a CEO-type leader, but the uniqueness of their message or delivery may be more suitable for a Facebook audience, so we’re experimenting, and it usually becomes clear which platforms receive the message more easily based on algorithms and other factors.

“When we find the platforms that work, we consolidate them. Then we can expand to other platforms as visibility increases. It’s not as easy as it sounds, but it works every time. Ascend Gives Back and Ascend Publishing Group is a perfect example of visibility starting from nothing and growing to where it is now.

2. Share more than your message

“On social media, people want to fall in love with the person first before they fall in love with the message. They can get information from a teacher or a library.” explains George Nellist. “To stand out on social media, your followers need to know who you are outside of work; your interests, passions and hobbies, and how they intersect with your brand. That’s why I often advocate choosing the right way to deliver content.”

Most experts agree that personality is the key to engagement when it comes to building a following on social media. Showing more personality means casting a wider net. If people don’t identify with the message at first, they may identify with something else about the leader. The key is to have as many eyes on the brand as possible.

3. The power of witnesses; Make others talk about you

Establishing your leadership and expertise is much easier if other leaders and thought leaders recognize it as well. Talking a lot about yourself without any external evidence to back it up can quickly become off-putting, mainly due to the high rate of fraud and posturing on social media.

“When you’re building a healthy social media presence, it’s necessary to get others talking about you,” says Nellist, “whether it’s appearing on a podcast or video with another reputable name, getting interviews or getting articles written about you and your work in publications and articles Your followers need to be able to verify your claims Getting your message across is important, but getting it across the right platforms and getting the right people to you enlightening is much more important and could be the difference between success and blaze.”

4. Secure your follower’s attention; The power of delivery

“It’s one thing to say something very important, but to say it in an interesting way is a whole different ballgame,” Georges Nellist explains, “A rule of thumb is to only post content that you would click on yourself. Most people on social media are distracted by a constant bombardment of content, so it can be extremely difficult to keep their attention. and it can’t be done just by typing in a hurry I often advise clients to hire experts, content writers, video editors or content strategists In today’s highly professional and competitive landscape today, unplanned content is almost certain to be ineffective.”

Different social media platforms emphasize different types of content, which often helps dictate the type of content thought leaders should post. However, in today’s world, delivering that content is as powerful as the content itself. As with all the other steps, thought leaders should experiment with content types and delivery styles for a while and focus on what works best.

5. Track your growth

Dozens of analytical tools are available to track social media performance and engagement. As with almost all forms of leadership, social media leadership cannot be left to chance. Thought leaders and influencers often rely on analytics tools to make content decisions. It can be difficult to separate your best-performing content from your favorite content, which can get in the way of getting relevant visibility.

George Nellist puts it this way: “Sentiment can kill a great PR strategy; you can choose to stick to ideas of what you want your brand to be, or you can choose to stick to what works. The key is to first establish a strong presence and following before you can start pandering to your preferences.Going blind with social media content is a reckless move, and it always shows in the results. .

Social media is constantly attracting more attention and gradually becoming more relevant than traditional television. The result of this massive growth is that visibility has become a very powerful commodity. Building a strong brand online isn’t easy, but with the right strategy, there’s no reason thought leaders can’t get their message across.

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