There are many tools and strategies agents can take advantage of when listing videos. Million Dollar Listing Los Angeles stars David Parnes and James Harris share their top tips to help you reach new audiences, spread the word to more buyers, and find a new owner for your listing.
Before making an appointment for an advertisement, today’s savvy buyers scour the Internet for potential properties. That’s why, more than ever, ad videos are an absolute must for real estate agents.
Not only does a well-designed ad video allow buyers to virtually visit existing ads, it also provides the ability to make your ad stand out from the competition. Here are some proven tips for making an eye-catching list video.
1. Get the viewer’s attention
List videos don’t have to be hard to script. Start by finding a way to grab your audience’s attention.
Maybe the list has a very unique coziness or an in-demand feature such as a million dollar view, a chef’s kitchen, or a beautifully landscaped garden. Showcase these great features at the very start of your video to engage your audience.
You can also consider sharing an interesting fact or statistic about the current market or neighborhood. These are sure-fire ways to build an audience, showcase your market knowledge, and illustrate why your services and ads are worth checking out.
2. Sell the neighborhood
In addition to presenting an ad, don’t forget to create video content that shows the neighborhood, lifestyle, and community of the property. Remember, you are selling the life a buyer would experience, not just the property itself.
Besides highlighting the lifestyle, I also recommend creating videos specifically for the markets you serve. This will both establish your local expertise and give buyers a better understanding of all the neighborhood offers for them and their families.
3. Think outside the box
When developing a compelling list video, make sure you’re creative, whether it’s commissioning an original piece of music or having a professional dance troupe around the house.
Over the past year, we’ve seen agents take their ad videos to the next level by adding artistic elements and raising the level of production.
4. Go live on social media
We have had huge success showcasing our lists on social media via live broadcasts on our Instagram pages. If you are looking for an alternative to producing an official announcement video, we recommend that you schedule a live announcement visit to your social media channels where you can guide viewers through the property in real time.
This will allow your followers to ask you questions about the house and get your audience engaged. The live video can then be recorded on your page for potential buyers to review.
To conclude, creating an engaging ad video is so important in today’s fast-paced market. From selling a lifestyle to showcasing the best features of the home and thinking outside the box with the use of social media and creative tactics, agents have a plethora of tools at their disposal to develop. eye-catching ad videos that allow them to reach new audiences and prospects. buyers.
David Parnes is a director at The Agency in Los Angeles. Connect with him on Instagram. James Harris is a director at The Agency in Los Angeles. Connect with him on Instagram.